Diamond Shapes Guide

The seven biggest mistakes to avoid when buying a marquise cut diamond are: ignoring the prominent bow-tie effect, choosing a stone with poor shape symmetry, selecting the wrong length-to-width ratio, leaving the

The #1 secret to buying a radiant cut diamond and saving thousands is leveraging its “crushed-ice” brilliant facet pattern to safely choose a lower, more affordable clarity and color grade (like SI1

The biggest mistakes to avoid when buying a heart diamond shape are choosing a stone with poor symmetry (uneven “lobes” or a weak “cleft”), a bad length-to-width ratio, and not selecting a

The seven biggest mistakes to avoid when buying a pear shaped diamond ring are: choosing a stone with a severe “bow-tie” or poor shape symmetry, selecting a setting that leaves its fragile

An Asscher Cut is a square “Step Cut” diamond defined by its deep pavilion, cropped corners, and the signature “Windmill” reflection pattern in the center. Unlike round diamonds that hide flaws with

An emerald cut is a rectangular “Step Cut” diamond known for its elegant, parallel facets and “Hall of Mirrors” effect. Unlike round diamonds, emerald cuts do not have fiery, chaotic sparkle; instead,

The seven biggest mistakes to avoid when buying a cushion cut diamond are: not understanding the crucial difference between “crushed ice” and “chunky” facet styles, choosing the wrong length-to-width ratio

The most important things to look for in an oval cut diamond are a brilliant sparkle across the entire stone, a pleasingly symmetrical shape, and the absolute minimum or complete